Create Your Brand (Part 2 of 2)

A brand is more than a name and logo. It is the perception that people have in their mind about a company, product or service that attracts them to you.  

A brand is like a 6-cylinder engine. If all 6-cylinders are not working together, one does not get the full power from the engine. Having only a name and logo is like only having 2 cylinders. You do not get the full power from the brand.  

Can we help you with your company, product or service brand?  

Take this self-test. You get one point for each that you now have and consistently use.  
 ___ Branded, Trademark-Free Company Name  
 ___ Branded Tagline (short phrase that appears under company name)  
 ___ Branded Logo  
 ___ Brand Pivot Point (example for a convenience store would be convenience)  
 ___ Brand Story (story on website that inspires people to connect with you)  
 ___ Brand Elevator Pitch (5-10 second answer to what you do that inspires them to learn more)  
 ___ Branded Product and Service Names  
 ___ Completed Demographic and Psychographic Customer Profile  
 ___ Identified Profitable Customer Market  
 ___ Competitive Advantage  
 ___ Best Pricing Strategy  
 ___ Total  

If you checked less than 11, the Create Your Brand Workshop can help you create a successful brand.

What brings people to a company, product or service is not just a catchy name and logo – but a well-crafted brand with all of the above working together to attract and keep profitable customers.