Seminar Series: From Posting to Pipeline: Marketing that Actually Drove Growth

Seminar Series: From Posting to Pipeline: What Actually Drove Growth Inside a Local Business

Most businesses start marketing with effort - posting on social media, running ads, creating content, hoping something sticks.
This session is a real case study from inside ALLCHOICE Insurance, sharing what actually worked - and what didn’t - as we evolved from simple social media activity to a fully aligned marketing and sales system.
 
We’ll walk through:
• The “volume” phase and what it revealed
• How data exposed inefficiencies
• Why messaging had to change
• How we redesigned our website and sales process to attract better clients
• What truly drove sustainable growth
 
No theory. No hype. Just the practical evolution of marketing inside a real business.

2026 Seminar Series are Presented by Big Frog Custom T-Shirts and First Citizens Bank!