Using Analytics to Develop Your Business Platform (Online)

How many people visited your website this week? What parts of the world are they visiting from? How long did they stay? What page keeps people's attention the longest? Google Analytics offers the free tool to track and improve business. We will start with setting up an account followed by adding the tracking code to the website. The majority of the class will cover navigating and understanding the basic reports. The main focus of this class will be an introduction to the short and long term benefits of utilizing Google Analytics to help grow website traffic. Mobile activity, social media, and live tracking will also be discussed.