Using LinkedIn to Generate New Business

Instructor: Aaron Wesley Means

Linkedin continues to grow exponentially while also expanding features, ways to engage, and share content. It’s also the most business-relevant social media platform.

In this session we will begin to review:

     - What is Linkedin?
     - How to best setup and leverage your personal Linkedin Profile towards your
       personal goals
     - How to best setup and leverage a Linkedin Company Page
     - Types of content you can post
     - Best practices for posting, content, and engagement
     - How to grow your business using Linkedin if you are a B2B business yourself
       (meaning you service other businesses primarily)
     - What is tagging?
     - How to “unlock” Linkedin’s playing field at a deeper level with a Premium Account
     - Live Q&A