Many businesses have a fantastic product or service, but struggle to generate leads. Holly Fisher starts by clarifying the organization’s marketing message using the StoryBrand Marketing Framework. Then, she writes clear, compelling copy for their website, email campaigns and other materials all with the goal of turning prospects into paying customers and clients. Holly is the owner of Fisher Creative Marketing and a StoryBrand Certified Guide. She’s helped dozens of organizations clarify their marketing message and develop an effective sales funnel that generates more leads and boosts their bottom line. A long-time professional writer and former full-time journalist, Holly believes in the power of story to inform and engage. She has worked with clients around the globe and in a variety of industries.